McDonald’s McCrispy 2025

I was delighted to be asked back to shoot the 2025 McDonald’s McCrispy TVC. Dropping onto my desk on the 23rd of December and shooting early in January we moved quickly with a brief that was on a quick turnaround and ever changing.

Along with the team at Darling Films I directed both the studio food sequences and location performance pieces alongside a brilliant crew and as ever fabulous creative from Leo Burnett.

Client: McDonald’s
Title: Lost in McCrispy
Film Production: Darling Films
Director: Scott Grummett @instagrummett
Producer: Kelly Doyle Montejo @doyley
Production Manager: Liz Timms
Production Assistant: Chenoa Powell
Creative Agency: Leo Burnett
Creative Director: Emma Brooke
Creative: Jas Nandoo
Creative: Georgette Fisher
Agency Producer: Peter Williams
Production Assistant Agency: Sara Gill
DOP: Joe Douglas
Art Director: Lucy Cooper
Food Stylist: Fergal Connolly
Edit House: The Whitehouse
Editor: Adam Rudd
VFX Company: Black Kite
VFX Supervisor: Alistair Hamer