McDonald’s Big Arch
I am delighted to have shot the brand new BIG ARCH for McDonald's Global team.
I've had a fantastic relationship with the brand for a few years now and we're always building imagery that delivers big on hunger. This Big Arch campaign is no different. The design team built a layout which is bursting from the seams with the epic scale of the burger.
Working with Fergal Connolly we created a build which needed to work for a huge amount of crops and a huge amount of markets each with their own creative style and legal teams. I'm proud that we delivered on something bold and delicious whilst treading the tightrope of brand watch outs on a bigger scale.
This one is EVERYWHERE and will be going on the menu as a core item so look forward to seeing it near you soon.
