I’m really pleased to share our part series based around young smoker Ruben. Ruben created a business during lockdown smoking meats in his parents garden in Brixton and has built it up to a serious business creating delicious taco kits that sell out eat week.

Each episode focuses on a different part of Ruben & his business, The Smoke, Family, Brixton and Deliveries.

A co collaboration between Scott Grummett, Archie Thomas and Ruben's Reuben's.

I’m delighted to announce that I have won the advertising category in the Production Paradise Spotlight Awards. I had images shortlisted across a few categories but am pleased to take home the prize.

There will be a few bits of press and interviews coming on the back of this so i’ll share those shortly

Props to a stellar team, Jo, Steve, James, Immy, Hayley and everyone at Leo’s. Nick, Jonny iPads, Jess, Ashley, Fergal and Chris - Top Dogs everyone of you.

The new McSpicy from McDonald’s is finally out, a crispy crunchy spicy crumb surrounds tender chicken breast, crunchy lettuce and cool mayo topped with a sesame seed bun. It’s not blow your head off spicy but has a nice tingle and a bit of the devil within.

I was commissioned by McDonald’s to shoot the out of home advertising campaign which plays on peoples reactions to how spicy it is. I also directed the food sequence in the TV Commercial along with production house Food Hall.

Click below to play.

I was recently invited to shoot the OOH, menu boards and film screen content for McDonald’s latest premium burger offering, the BBQ Bacon Stack. Pepper jack cheese, bacon, two patties, tomato, lettuce and onion on a sesame seed bun, what’s not to love?

Ruben is an incredible teenager from Brixton, South London. Ahead of London he had won a competition to take on a space in the famous Brixton Village where he was going to open a small space serving Ruben Sandwiches. The name was a gift you might say. Since lockdown took hold he has taken what he learnt smoking from his Rubens and put it towards all sorts, from cold smoked salmon to all sorts of cuts of meat. He now sell Taco Kits and sells out in no time. He’s a success story of the times. Below is a sequence of stills taken from the day, but keep an eye out for upcoming film work I’ve collaborated on with Archie Thomas coming soon.

At the start of 2021 I teamed up with Food Stylist extraordinaire and food production champions Food Hall to create four films for Lurpak’s digital channels. I directed the four recipe films to introduce Lurpak Lighter, we were tasked with displaying simplicity via method and limited ingredients while still making our films look delicious.

BRAND NEW WORK for Johnnie Walker. Myself and the team at Food Hall were asked to produce some new film work for the whisky giants. With Covid they are looking to get more of their customers drinking Johnnie Black at home with a series of cocktails. Two films were launched a couple of months ago and now it’s time for

Follow along with the full film below or to make it easy i’ve split the recipe up into sections. Get involved and make yourself a delicious Whisky Ginger.

BRAND NEW WORK for Johnnie Walker. Myself and the team at Food Hall were asked to produce some new film work for the whisky giants. With Covid they are looking to get more of their customers drinking Johnnie Black at home with a series of cocktails. Two films were launched a couple of months ago and now it’s time for

Follow along with the full film below or to make it easy i’ve split the recipe up into sections. Get involved and make yourself a delicious Sunnyside Johnnie & Lemon.

I’ve been chatting with the brilliant Ravneet Gill about getting together for a couple of projects for years. We were lucky enough to do some filming together last year and wanted to snap some stills for her brand new baking school. Along with the brilliant Lauren Miller we snapped some sweet treats that tasted even better than they look.

After a life of making ice cream in restaurants and home kitchens Jack put everything he had into starting Jack's Gelato, back in 2010, and hasn't looked back.

Jack serves up what for my money is the best gelato in the UK and to be honest it’s better than any i’ve had anywhere including Italy (controversial I know.) Jack is based in the centre of Cambridge and has two shops serving up different scoops each day. He makes all the traditional flavours as well as some more controversial ones including some boozy favourites of mine, Stout, Nikka Japanese Whisky and Sherry Ice Cream.

I joined Jack in the shop for a couple of hours to shoot a couple of his scoops.

BRAND NEW WORK for Johnnie Walker. Myself and the team at Food Hall were asked to produce some new film work for the whisky giants. With Covid they are looking to get more of their customers drinking Johnnie Black at home with a series of cocktails. Two films were launched a couple of months ago and now it’s time for

Follow along with the full film below or to make it easy i’ve split the recipe up into sections. Get involved and make yourself a delicious Whisky Affogato. Coffee, Ice Cream and Johnnie, what’s not to love?

At the end of 2020 I was asked by the good folks at Johnnie Walker to produce along with Food Hall and direct a series of recipe cocktail films.

With the world changing under covid these tabletop cocktail recipes were to encourage Johnnie customers to get creative and bring these cocktails into their own homes. This beauty is the classic Whisky Sour renamed here as the Johnnie Sunset Whisky Sour.

Brand new work for Mcdonalds as part of a larger advertising campaign for their Breakfast offering. These Out-of-home still life/food photography executions show the “aftermath” of enjoying a McDonald’s breakfast, with only the wrapper and crumbs left over.

Another local business to me doing it’s best to weather the Covid storm and nailing it. Provenance are a family restaurant outside of Cambridge that are all about top ingredients. They have reopened for takeout during lockdown and are knocking out Saturday date night meals as well as their famous Sunday Roasts.

BRAND NEW WORK for Johnnie Walker. I was asked to produce some new film work for the whisky giants. With Covid they are looking to get more of their customers drinking Johnnie Black at home with a series of cocktails.

Follow along with the full film below or to make it easy i’ve split the recipe up into sections. Get involved and make yourself a delicious winter warming Hot Toddy.

BRAND NEW WORK for Johnnie Walker. I was asked to produce some new film work for the whisky giants. With Covid they are looking to get more of their customers drinking Johnnie Black at home with a series of cocktails.

Follow along with the full film below or to make it easy i’ve split the recipe up into sections. Get involved and make yourself a delicious drink perfect for a comfy at home movie night.

Pelican State is a restaurant serving food inspired by the cooking styles and flavours made famous in America's Deep South states, specifically Louisiana - The Pelican State.

“Rich, soulful and unapologetically messy - that's how we like it. Inspired by fiery cajun flavours and America's Deep South "one-pot" cooking style, we've put our own spin on these classic seafood dishes.Cheeky sauces, hearty made-to-share combos, delicious shellfish and a whole loada soul makes for a feast that we can't wait to share with you.”

It’s a classic cajun seafood sharing place. Snow crab boils, crispy seafood, fries, beer, cocktails, corn. It’s messy get stuck in food. Naturally restaurants are having to close their doors at the moment but they are serving via Deliveroo in central London right now.

As COVID has taken hold in 2020 we’ve seen the loss of some great restaurants, cocktail bars and watering holes. The was a huge outcry a couple of months ago when Robin Gill announced the closure of The Dairy, a popular Clapham restaurant offering British Fine Dining. No sooner had the world dried its eyes at the loss of the restaurant than they had announced they had found a new home in Bermondsey. Robin and Don Joines invited me in to shoot some food and drink to help promote their relaunch.

I was recently invited back to one of my regular clients in Modena Italy, Roadhouse. Having worked with them on their menu for a number of years as well as directing their TV campaigns. I went across with Food Stylists Jack Sargeson and Laurie Perry as well as assistant Liam DesBois to update their new menus. A collection of sandwiches, burgers, steak and sides accompany their new rib offering including Classic and Hot! We also grabbed some snaps of their sister restaurant Calavera’s new soft and hard shell tacos as well as their Bao Bun offering. Delicious.

As lockdown was coming to an end I was straight out of the traps shooting a series of stills and motion for French mustard connoisseurs Maille. 

I directed four lemon-squeezing pan-rattling films for their social channels as well as some delectable advertising stills.