Walkers Favourites
Great to share this new "Everyone Has A Favourite" campaign for Walkers Crisps UK. This year I've been lucky to work on some big brands focusing on iconicity. This strong creative from the VCCP team focuses on cementing the Walkers brand as an institution, using flavour colour ways to heighten a food approach and create visuals that instantly say Walkers.
This work always comes together with brands that trust the power of their brand, but also trust the process.
Less is more, let the food and the icons do the talking.
Big shout to Maud Eden who delivered beautiful food in a small scene, in a big way. Thanks as always to the team at Bailey Wade alongside Sam Dearden and Jack Baldwin. Stanley's Post once again doing a brilliant job too.
If you see this on the streets please @ me.
