Nature Valley: Delicious By Nature
New Work for Nature Valley, creating a huge host of delicious assets featuring seeds, peanuts, almonds and chocolate for new Nature Valley bars with protein and fibre. We worked with Roger the Bear to weave in some fever dream combinations of flavours and textures for delicious TV commercials. We also shot incredibly tasty bars, packs and internal macro assets for the brand to champion its delicious by nature headlines. A great job by food stylist Jack Sargeson and Team alongside the teams at VCCP and Bailey Wade. Special shout outs to Tim Green, Rob Thorpe and Love High Speed for making this one happen.
This project comes after another successful campaign last year working with the title… Crunchy By Nature. Again we shot a series of stills and film this time focusing on oats and honey.I had the real pleasure of working with Peter Serafinowicz in the voice over booth who had us all dying with laughter. In the end we managed to get a straight read from him that sweetened the spot perfectly.
