McDonald’s Saver Menu
In early 2023 I was asked by McDonald’s to shoot some Stills and TV Commercials for their SAVERS items. The affordable classics, Cheeseburgers, Double Cheeseburgers and Mayo Chicken. These have historically been single menu items but they have become part of the bigger McDonald’s world and are now available as meals. We shot them against a simple out of focus background which we colour coded to the products, then it was a case of making them look delicious for the price… though maybe not quite as tasty as a Big Mac so the customer might still upgrade once they are in the restaurant or at the drive through window.
