/ Lurpak Mini Blocks

I was recently commissioned by Lurpak to create four brand new recipe films for digital content. We shot for both landscape and portrait outputs making the most of a Mobile First approach. To do this we used a split screen technique that allowed more beautiful food moments to feature on screen at once. Production by the fantastic team at Food Hall, food by queen of Lurpak Katie Giovanni.

Food Director Scott Grummett and Producer Jason Underhill of Food Hall were commissioned to produce four recipe films for Lurpak. Using a split screen format they championed new Lurpak Mini Blocks and encouraged home cooks to get involved at home

Food Director Scott Grummett and Producer Jason Underhill of Food Hall were commissioned to produce four recipe films for Lurpak. Using a split screen format they championed new Lurpak Mini Blocks and encouraged home cooks to get involved at home

Food Director Scott Grummett and Producer Jason Underhill of Food Hall were commissioned to produce four recipe films for Lurpak. Using a split screen format they championed new Lurpak Mini Blocks and encouraged home cooks to get involved at home

Food Director Scott Grummett and Producer Jason Underhill of Food Hall were commissioned to produce four recipe films for Lurpak. Using a split screen format they championed new Lurpak Mini Blocks and encouraged home cooks to get involved at home

Director Scott Grummett and Producer Jason Underhill of Food Hall were commissioned to produce four recipe films for Lurpak. Using a split screen format they championed new Lurpak Mini Blocks and encouraged home cooks to get involved at home